Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators

 टूर ऑपरेटरों द्वारा ग्राहक मनोविज्ञान आधारित  बाजार विभजितिकरण

                                      (Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series--107 )   
                                  उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन-भाग 107   

                                                              लेखक :::: भीष्म कुकरेती  (विपणन व विक्रीप्रबंधन विशेषज्ञ )

 टूर ऑपरटर ग्राहक के मनोविज्ञान को आधार से भी बाजार विभाजित कर सकते हैं -

१- ग्राहक की  रोमांच/ऐडवेंचर  की इच्छा 

२- रिस्क लेने की इच्छा 

३- धार्मिक अनुसंधान , धार्मिक अनुष्ठान , सामाजिक स्थिति ज्ञान पिपासा

४- चुनौतियां स्वीकारोक्ति 

५- आराम व सुविधाएं भोग 

६- क्रियाशील छुटियाँ विताना 

७- खुला वातावरण या अन्य वातावरण 

opyright @ Bhishma Kukreti  17 /11//2014  

Contact ID bckukreti@gmail.com

Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series to be continued ...

उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन श्रृंखला जारी …

                                    References

1 -भीष्म कुकरेती, 2006  -2007  , उत्तरांचल में  पर्यटन विपणन परिकल्पना , शैलवाणी (150  अंकोंमें ) , कोटद्वार , गढ़वाल

Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and  Hospitality Industry Development  in Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Haridwar Garhwal, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development in Pauri Garhwal, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of  Travel, Tourism and Hospitality Industry Development  in Dehradun Garhwal, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Uttarkashi Garhwal, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Tehri Garhwal, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Rudraprayag Garhwal, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Chamoli Garhwal, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Udham Singh Nagar Kumaon, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Nainital Kumaon, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Almora Kumaon, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Champawat Kumaon, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Bageshwar Kumaon, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development in Pithoragarh Kumaon, Uttarakhand;