टूर ऑपरेटरों हेतु पर्यटकों का पर्यटन उद्येस्य बाजार विभाजितीकरण एक तरीका

Purpose of Travel by Tourists as Tool of Market Segmentation for Tour Operators 

                 (Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series--103 )  

                                                            उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन -भाग103    

                                               लेखक : भीष्म कुकरेती  (विपणन व विक्री प्रबंधनविशेषज्ञ )

पर्यटकों का पर्यटन उद्येस्य से टूर ऑपरेटर बाजार विभाज्य कर सकते हैं जैसे -

१-आराम उदेस्य 

२-रोमांच प्राप्ति - ट्रेकिंग , राफ्टिंग , माउंटेनियरिंग , कैम्पिंग , घुड़सवारी , ऊंटसवारी आदि 

३- धार्मिक अनुष्ठान 

४-भीड़ भाड़ से निजात प्राप्ति जैसे ग्रामीण पर्यटन 

५- मनोरंजन या अन्य आनंद प्राप्ति 

६- खेल 

७- रोमांस 

८- भोज्य पदार्थ 

९- युद्ध दर्शन 

आदि आदि 

Copyright @ Bhishma Kukreti  13 /11//2014  

Contact ID bckukreti@gmail.com

Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series to be continued ...

उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन श्रृंखला जारी …

                                    References

1 -भीष्म कुकरेती, 2006  -2007  , उत्तरांचल में  पर्यटन विपणन परिकल्पना , शैलवाणी (150  अंकोंमें ) , कोटद्वार , गढ़वाल

Purpose of Travel by Tourists as Tool of Market Segmentation for Tour Operators in Marketing of Travel, Tourism and  Hospitality Industry Development  in Uttarakhand; Purpose of Travel by Tourists as Tool of Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Haridwar Garhwal, Uttarakhand;Purpose of Travel by Tourists as Tool of Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development in Pauri Garhwal, Uttarakhand; Purpose of Travel by Tourists as Tool of Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Dehradun Garhwal, Uttarakhand; Purpose of Travel by Tourists as Tool of Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Uttarkashi Garhwal, Uttarakhand; Purpose of Travel by Tourists as Tool of Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Tehri Garhwal, Uttarakhand; Purpose of Travel by Tourists as Tool of Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Rudraprayag Garhwal, Uttarakhand; Purpose of Travel by Tourists as Tool of Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Chamoli Garhwal, Uttarakhand; Purpose of Travel by Tourists as Tool of Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Udham Singh Nagar Kumaon, Uttarakhand; Purpose of Travel by Tourists as Tool of Market Segmentation for Tour Operators inMarketing of Travel, Tourism and Hospitality Industry Development  in Nainital Kumaon, Uttarakhand; Purpose of Travel by Tourists as Tool of Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Almora Kumaon, Uttarakhand;Purpose of Travel by Tourists as Tool of Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Champawat Kumaon, Uttarakhand; Purpose of Travel by Tourists as Tool of Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Bageshwar Kumaon, Uttarakhand; Purpose of Travel by Tourists as Tool of Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development in Pithoragarh Kumaon, Uttarakhand