टूर ऑपरेटरों द्वारा बाजार -विभाजन करने हेतु पद्धतियाँ

Methods Used to Segment the Tourism Markets by Tour Operators 

                     (Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series--103 )  

                                                            उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन -भाग103    

                                               लेखक : भीष्म कुकरेती  (विपणन व विक्री प्रबंधनविशेषज्ञ )

 टूर ऑपरेटर बाजार विभाजित करने हेतु निम्न तरीके /ढंग या पद्धतियाँ अपनाते है -

१- पर्यटकों के पर्यटन संबंधी ध्येय , उदेस्य याने प्रयोजन के हिसाब से 

२- ग्राहक की आवश्यकताओं , कारण कारकों , लाभ के हिसाब से 

३- ग्राहक याने पर्यटक के लक्षणों के हिसाब से 

४- जनसांख्यकी , आर्थिक व भौगोलिक परिस्थितियों के हिसाब से 

५-मनोवैज्ञानिक  लक्षणों के अनुसार 

६- मनोवैज्ञानिक -जनसांख्यकीय गुणों अनुसार 

७- कीमत  अनुसार 

Copyright @ Bhishma Kukreti  12 /11//2014  

Contact ID bckukreti@gmail.com

Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series to be continued ...

उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन श्रृंखला जारी …

                                    References

1 -भीष्म कुकरेती, 2006  -2007  , उत्तरांचल में  पर्यटन विपणन परिकल्पना , शैलवाणी (150  अंकोंमें ) , कोटद्वार , गढ़वाल

Methods Used to Segment the Tourism Markets by Tour Operators inMarketing of Travel, Tourism and  Hospitality Industry Development  in Uttarakhand; Methods Used to Segment the Tourism Markets by Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Haridwar Garhwal, Uttarakhand; Methods Used to Segment the Tourism Markets by Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development in Pauri Garhwal, Uttarakhand; Methods Used to Segment the Tourism Markets by Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Dehradun Garhwal, Uttarakhand; Methods Used to Segment the Tourism Markets by Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Uttarkashi Garhwal, Uttarakhand; Methods Used to Segment the Tourism Markets by Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Tehri Garhwal, Uttarakhand; Methods Used to Segment the Tourism Markets by Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Rudraprayag Garhwal, Uttarakhand; Methods Used to Segment the Tourism Markets by Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Chamoli Garhwal, Uttarakhand; Methods Used to Segment the Tourism Markets by Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Udham Singh Nagar Kumaon, Uttarakhand; Methods Used to Segment the Tourism Markets by Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Nainital Kumaon, Uttarakhand; Methods Used to Segment the Tourism Markets by Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Almora Kumaon, Uttarakhand; Methods Used to Segment the Tourism Markets by Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Champawat Kumaon, Uttarakhand;Methods Used to Segment the Tourism Markets by Tour Operators inMarketing of Travel, Tourism and Hospitality Industry Development  in Bageshwar Kumaon, Uttarakhand; Methods Used to Segment the Tourism Markets by Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development in Pithoragarh Kumaon, Uttarakhand;