बाजार विभाजन हेतु पर्यटकों का वर्गीकरण

Classification of Tourist as means of  Market Segmentation

                                  (Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series--104 )   
                                  उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन-भाग 104   

                                                              लेखक :::: भीष्म कुकरेती  (विपणन व विक्रीप्रबंधन विशेषज्ञ )

टूर ऑपरेटर बाजार वर्गीकरण हेतु पर्यटकों का वर्गीकरण भी कर सकते। हैं 

मोटे तौर पर दो तरह के पर्यटक होते हैं। 

१- व्यक्तिगत या स्वतंत्र पर्यटक 

२- सामूहिक पर्यटक 

३- घुक्कड़ पर्यटक
   प्रत्येक प्रकार के पर्यटकों को टूर ऑपरेटरों की सेवा चाहिए होती है। 

सभी तरहों के पर्यटकों की निम्न आवश्यकताएं होती है -

१- एक दूसरे /नए लोगों से मेल जोल 

२- नए तरह का भोजन प्राप्ति 

३- रोमांचक गति विधियां 

४- धार्मिक अनुष्ठान 

५ - नया मनोरंजन 

६- भोग विलास , आनंद , मजे के साधन 

७-विशेष या अन्य तरह की संस्कृति 

८-आराम 

९- मनोरंजन /रात्रि मनोरंजन आदि 

Copyright @ Bhishma Kukreti  14 /11//2014  

Contact ID bckukreti@gmail.com

Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series to be continued ...

उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन श्रृंखला जारी …

                                    References

1 -भीष्म कुकरेती, 2006  -2007  , उत्तरांचल में  पर्यटन विपणन परिकल्पना , शैलवाणी (150  अंकोंमें ) , कोटद्वार , गढ़वाल

Classification of Tourist as means of  Market Segmentation in  Marketing of Travel, Tourism and  Hospitality Industry Development  in Uttarakhand; Classification of Tourist as means of  Market Segmentation in  Marketing of Travel, Tourism and Hospitality Industry Development  in Haridwar Garhwal, Uttarakhand; Classification of Tourist as means of  Market Segmentation in  Marketing of Travel, Tourism and Hospitality Industry Development in Pauri Garhwal, Uttarakhand; Classification of Tourist as means of  Market Segmentation in  Marketing of Travel, Tourism and Hospitality Industry Development  in Dehradun Garhwal, Uttarakhand; Classification of Tourist as means of  Market Segmentation in  Marketing of Travel, Tourism and Hospitality Industry Development  in Uttarkashi Garhwal, Uttarakhand; Classification of Tourist as means of  Market Segmentation in  Marketing of Travel, Tourism and Hospitality Industry Development  in Tehri Garhwal, Uttarakhand; Classification of Tourist as means of  Market Segmentation in  Marketing of Travel, Tourism and Hospitality Industry Development  in Rudraprayag Garhwal, Uttarakhand; Classification of Tourist as means of  Market Segmentation in  Marketing of Travel, Tourism and Hospitality Industry Development  in Chamoli Garhwal, Uttarakhand; Classification of Tourist as means of  Market Segmentation in  Marketing of Travel, Tourism and Hospitality Industry Development  in Udham Singh Nagar Kumaon, Uttarakhand;Classification of Tourist as means of  Market Segmentation in  Marketing of Travel, Tourism and Hospitality Industry Development  in Nainital Kumaon, Uttarakhand;Classification of Tourist as means of  Market Segmentation in  Marketing of Travel, Tourism and Hospitality Industry Development  in Almora Kumaon, Uttarakhand;Classification of Tourist as means of  Market Segmentation in  Marketing of Travel, Tourism and Hospitality Industry Development  in Champawat Kumaon, Uttarakhand;Classification of Tourist as means of  Market Segmentation in  Marketing of Travel, Tourism and Hospitality Industry Development  in Bageshwar Kumaon, Uttarakhand;Classification of Tourist as means of  Market Segmentation in  Marketing of Travel, Tourism and Hospitality Industry Development in Pithoragarh Kumaon, Uttarakhand;