Reverting Crisis faced by Revert Crisis of Regional, Local or Community newspapers and Magazines as ‘Hilans

Contribution of 'Hilans ‘magazine for promoting Kumauni and Garhwali Literature -7

                                        Bhishma Kukreti

(Notes on Crisis of Regional, Local or Community newspapers and Magazines; Crisis of Garhwali Regional, Local or Community newspapers and Magazines; Crisis of Uttarakhandi Regional, Local or Community newspapers and Magazines; Crisis of Himalayan Regional, Local or Community newspapers and Magazines; Crisis of North Indian Regional, Local or Community newspapers and Magazines; Crisis of Indian Regional, Local or Community newspapers and Magazines; Crisis of south Asian  Regional, Local or Community newspapers and Magazines; Crisis of Asian Regional, Local or Community newspapers and Magazines]

   Local, regional or community newspapers and magazines face crisis due to financial problems which, is outcome of problems of marketing.   

              John Meehan the ex editor of Hull Daily Mail wrote an article in ‘What do we mean by Local?’(Edited by John Mair, Neil Fowler and Ian Reeves). In the said auricles John advised local/regional/community newspapers/magazines to reverse the crisis faced by them.

  John persuades that local/regional/community newspapers/magazines should focus on the real matters.

  John Meehan advised that the local/regional/community periodicals should always be in search of cheaper ways of printing and distribution.

  Meehan advocates that small local, regional or community dailies should be converted into weekly newspaper or magazines.  This will provide regional/local/community dailies become commercially healthy.

 According to Meehan, Regional, community or local newspapers/magazines should adapt web technology and should get benefits from Internet marketing.

 Local, regional or community newspapers/magazines should always become the trusted voice of community or region.

Regional, local or community periodicals or newspapers/magazines should also adore the commercial mentality too.

Regional, local or community periodical –newspaper or magazines should find a commercial or content collaborator for various aspects of marketing.

Regional media, local or community newspapers and magazines should always make big noise and should become cheerleaders for the community, locality or region.

             Contribution of Hilans ‘magazine for promoting Kumauni and Garhwali Literature -7

                               Hilans, August issue 1980

Sisuan a Kumauni poem- The Kumauni poem by ‘Jigyasu’ (Akashvani, Lucknow) is about the diminishing various beneficial plants from Kumaun and Garhwal.

Chithi aayi ganv bati – The Satirical Garhwali poem by Netra Singh Aswal is about worsening position of villages from human development aspects.

                                  Hilans, September issue 1980

Vikash :a Satirical Garhwali poem by Puran Pant ‘Pathik’ attacks on bureaucracy and ill knowledge government  administration about  rural Garhwal.

Geet : A Kumauni lyric by Peetamber Tripathi  ‘sadly talks about the pain of childless woman.

Copyright@ Bhishma Kukreti2/9/2012 

Notes on Crisis of Regional, Local or Community newspapers and Magazines; Crisis of Garhwali Regional, Local or Community newspapers and Magazines; Crisis of Uttarakhandi Regional, Local or Community newspapers and Magazines; Crisis of Himalayan Regional, Local or Community newspapers and Magazines; Crisis of North Indian Regional, Local or Community newspapers and Magazines; Crisis of Indian Regional, Local or Community newspapers and Magazines; Crisis of south Asian  Regional, Local or Community newspapers and Magazines; Crisis of Asian Regional, Local or Community newspapers and Magazines to be continued…