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Wednesday, April 4, 2012

War Guru Dronacharya: a Brand Enhancer for Garhwal, Uttarakhand Brand in Mahabharata Era

Uttarakhand Branding – 5
                   War Guru Dronacharya: a Brand Enhancer  for Garhwal ,Uttarakhand Brand in Mahabharata Era

Notes on Uttarakhand Branding in Historical perspective, Kumaun Branding in historical perspective, Garhwal Branding in historical perspective (Place Branding)  

                                                             Bhishma Kukreti


                      Place branding depends on many factors for its glowing effects on outsiders. The famous person born in any place provides a sense of strong branding for that particular place brand. Due to birth place of many legendary figures of Mahabharata time, Uttarakhand was a prominent place brand at the time of Mahabharata era.
                       Great War guru of all times was Guru of Pandavas and Kauravas in Mahabharata. Great war Guru of all time Dronacharya was very famous personality of Mahabharata era. Connection with any place with Great War guru of all time Dronacharya would had been appositive point for such place.
                    Sage Maharshi Bhardwaj was from Uttarakhand and most of Garhwalis have Bhardwaj gotra in the name of great personality of Garhwal – Mahrshi Bhardwaj.
                       Adiparv (129/33-38) of Mahabharata describes details of birth of guru Dronacharya. guru Dronacharya and his sister was religious son and daughter respectively of Mahrshi Bhardwaj (taking birth through Kalas). However, it is also afact that Drona and Droni were from Dron (today’s Dehradun)  
                  There is following Shloka in Bhadrmitra coin found from Dehradun in Shunga era script.
 भद्रमित्रस्य द्रोणीघाटे
                 It is sure that due to war guru Dronachary’s connection with Garhwal Uttarakhand, Garhwal Uttarakhand brand would have definitely benefitted for many ways.

copyright@ Bhishma Kukreti
This author requests readers to refer ‘Uttarakhand ka Itihas part-3 by Dr Shiv Prasad Dabral for history
Notes on Uttarakhand Branding in Historical perspective, Kumaun Branding in historical perspective, Garhwal Branding in historical perspective (Place Branding) to be continued……