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Wednesday, April 11, 2012

Mahabharata: Teaching us 12 Immutable Laws of Brand Positioning

Indian Mangement Guru- 60
भारतीय प्रबंधन गुरु - 60
                                   महाभारत : जखमा ब्रैंड पोजिसनिंग का अटल नियम छन
                                        
                                  Mahabharata: Teaching us 12 Immutable Laws of Brand Positioning
Notes on Asian Management Gurus, South Asian Management gurus , Indian Sub Continet Gurus, SARC countries Management gurus Indian General management Guru, , Indian Managemnt Thinkers and Bright Management Practices, Indian Management Gurus, Indian Marketing management Guru, Indian Human Resourse Development Management Guru, Indian Qaulity Mangement Guru, Indian Operation Managemnt Guru, Indian Gurus, Indian political management gurus, Indian diplomacy management guru
Bhishma Kukreti
महाभारत प्रबंधन विज्ञान, प्रबंधन दर्शन या प्रबंधन कला बान अतुल भंडार च
आज सब जगा ब्रैंड पोजिसनिंग कि छ्वीं लगदन . महभारत का शांतिपर्व (२३६) मा योगी क वास्ता जो १२ सहयोगी आसन छन वो इ
ब्रैंड पोजिसनिंग का १२ अटल नियम बि छन
१- देश्योग
२-कर्मयोग
३-अनुरागयोग
४-अर्थयोग
५-उपाययोग
६-अपाययोग
७-निश्च्ययोग
८-चक्षुर्योग
९-आहार्योग
१०- संहारयोग
११-मनोयोग
१२-दर्शनयोग
जौं ब्रैंड पोजिसनिंग गुरु अल रीज अर जक ट्राउट कि ब्रैंड पोजिसनिंग कि किताब या लेख बांची ह्वावन त वो बि ब्वालाल बल य़ी म्थ्याक १२ नियम इ ब्रैंड पोजिसनिंग का वास्ता अटल नियम छन
Mahabharata is the ultimate management knowledge store in this world. Every chapter and sub-chapter tells about management philosophy, art and science. Nothing is left in this greatest Indian epic about requirement in management science, management philosophy and management art.
For example, there is always talking about brand positioning in every marketing or advertising discussion in every company. The Yogic positioning and Brand positing have same principles.
In Shantiparv of Mahabharata (236/1to 41), there is description of basic twelve principles of positioning and surprisingly those twelve principles are twelve immutable laws of brand positioning too.
                                                          12 Immutable Laws of Brand Positioning
Mahabharata 9236/3&3.5) states the following 12 Immutable Laws of Brand Positioning:
1st Immutable Law of Brand Positioning is - Exclusive place of Brand slogan or byline in Chitta (mind, intellect and ego) of prospects (Deshyog)
2nd Immutable Law of Brand Positioning is-All Actions as per the Brand slogan or brand byline (Karmyog)
3rd Immutable Law of Brand Positioning is: Choosing brand slogan suitable for prospects
4rth Immutable Law of Brand Positioning is: Making prospects least dependent on references for other brand (Apayyog) or prospects should not be greedy for other brands.
5th d Immutable Law of Brand Positioning is- Strong affection in taking brand slogan or brand byline to a position of brand becoming a generalize brand as customers say,’ give me Colgate’ instead of ‘give me toothpaste’ (AnuragYog).
6th Immutable Law of Brand Positioning is-- Spending the least in promotion (Arthyog)
7th Immutable Law of Brand Positioning is –firm believe on taking Brand to generalized brand stage (NischayYog)
8th h Immutable Law of Brand Positioning is—Alertness about five senses of prospects (Chakshuryog)
9th Immutable Law of Brand Positioning is—Ethical programming to promote brand (Aharyog)
10th Immutable Law of Brand Positioning is—To neutralize other desires of prospects except the desire for brand slogan or brand byline (Sanharyog).
11th h Immutable Law of Brand Positioning is: Taking the mind of prospects focusing on brand slogan or brand byline (Manoyog)
12th Immutable Law of Brand Positioning is: Making organization detached from fear, greed, death-birth, or illness (Darshanyog)
Those who are well versed with the book 'Brand Positioning' by Al Ries and Jack Trout , they will vauch that above laws are 12 Immutable Laws of Brand Positioning
Notes on Asian Management Gurus, South Asian Management gurus , Indian Sub Continet Gurus, SARC countries Management gurus Indian General management Guru, , Indian Managemnt Thinkers and Bright Management Practices, Indian Management Gurus, Indian Marketing management Guru, Indian Human Resourse Development Management Guru, Indian Qaulity Mangement Guru, Indian Operation Managemnt Guru, Indian Gurus, Indian political management gurus, Indian diplomacy management guru to be continued in Indian Management Guru Chapter 61 ...
Copyright@ Bhishma Kukreti