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Monday, April 9, 2012

History of a Place Creates Sense of Place in Province or State Branding

Uttarakhand Branding -8
             Gifts from Uttarakhand for Yudhisthar in Mahabharata Era
Notes on History of a Place Creates Sense of Place with context to Branding India, History of a Place Creates Sense of Place with context to Branding north India, History of a Place Creates Sense of Place with context to Branding Himalayan region, History of a Place Creates Sense of Place with context to Branding Uttarakhand, History of a Place Creates Sense of Place with context to Branding Garhwal, History of a Place Creates Sense of Place with context to Branding Kumaun   

                                          Bhishma Kukreti

                History of a Place Creates Sense of Place in Province or State Branding

                  History affects on the place branding, country or nation branding, region branding, province branding or State Branding.  In a research article ‘How the History of Scotland creates a sense of place’, Alastair Durie, Yeoman, U.McMahon –Beattie (2006) describes that history of Scotland definitely creates a sense of place or appeal for Scotland in the mind of prospective. Another place branding researcher Janez Damjan (2005) in his article ‘Development of Slovenian Brands: Oldest are the Best’ provided the importance of history of Slovenia in creating Slovenia as place brand. W.Olines(2002) also support the importance of history (old or and new)for  the place branding, country or nation branding, region branding, province branding or State Branding.
     History of Uttarakhand is one of the Pillars for Uttarakhand Branding (Place branding)
                      The history of Uttarakhand is an essential component for Uttarakhand branding i.e. for place branding concept.  The history of Uttarakhand in context of Mahabharata is a positive factor for place branding concept to increase the state image.
  Gifts from Uttarakhand for Yudhisthar in Mahabharata Era
       When Pandavas were given a barren land Indrprashth as portion from division of Kuru kingdom, they transformed the land from barren to golden land. Yudhisthar the eldest Pandavas called rajsuya Yagya and invited the kings from all over Bharat/India.   
              In Sabhaparva of Mahabharata , the narrator narrates the exclusive gifts than other kings from many  kings of   Uttarakhand region as Sumukh or Subahu of Kulind territory brought a exclusive ‘Shankha’ embroidered  by gems and precious stones . By donating food the Shankha used to blow itself.
          In Sabhaparv of Mahabharata the narrator describes the details Castes and Kings visited to raj suya Yagya .
  Sabhaparv describes the importance of Gangajal or Ganga water in Mahbharata era
(Mahabharata -Sabhaparv – 28/6, 49-51, Sabhaparv51/7, Sabhaparv52/2-4,   Sabhaparv 52/5-7)
                   Requirement of Writer’s contribution in Uttarakhand Branding
                The writers of Uttarakhand should provide the references of Mahabharata about the references of Uttarakhand in Mahabharata that the prospective know about the existence of Uttarakhand and its importance in Mahabharata era.
Copyright@ Bhishma Kukreti  

Notes on History of a Place Creates Sense of Place with context to Branding India, History of a Place Creates Sense of Place with context to Branding north India, History of a Place Creates Sense of Place with context to Branding Himalayan region, History of a Place Creates Sense of Place with context to Branding Uttarakhand, History of a Place Creates Sense of Place with context to Branding Garhwal, History of a Place Creates Sense of Place with context to Branding Kumaun to be continued…..